Zacks: Analysts Set $15.00 Target Price for Harte Hanks Inc…


Shares of Harte Hanks Inc (NYSE:HHS) have been given a consensus broker rating score of 1.00 (Strong Buy) from the one analysts that provide coverage for the company, Zacks Investment Research reports. One investment analyst has rated the stock with a strong buy rating.

Brokers have set a 1-year consensus price objective of $15.00 for the company and are expecting that the company will post ($0.49) earnings per share for the current quarter, according to Zacks. Zacks has also assigned Harte Hanks an industry rank of 227 out of 257 based on the ratings given to its competitors.

Several brokerages recently issued reports on HHS. Zacks Investment Research lowered shares of Harte Hanks from a “hold” rating to a “strong sell” rating in a report on Tuesday, November 13th. ValuEngine lowered shares of Harte Hanks from a “sell” rating to a “strong sell” rating in a report on Friday, August 10th. Finally, Noble Financial set a $15.00 price objective on shares of Harte Hanks and gave the company a “buy” rating in a report on Thursday, August 9th.

Shares of NYSE:HHS opened at $3.25 on Wednesday. The company has a market cap of $21.39 million, a PE ratio of -2.71 and a beta of 0.94. Harte Hanks has a one year low of $3.21 and a one year high of $12.16.

Harte Hanks (NYSE:HHS) last issued its earnings results on Wednesday, November 7th. The business services provider reported ($1.01) EPS for the quarter, missing the Zacks’ consensus estimate of ($0.77) by ($0.24). The company had revenue of $63.59 million for the quarter, compared to analysts’ expectations of $67.20 million. Harte Hanks had a negative return on equity of 2.70% and a negative net margin of 4.27%. As a group, research analysts anticipate that Harte Hanks will post -0.93 EPS for the current year.

An institutional investor recently raised its position in Harte Hanks stock. Fondren Management LP boosted its holdings in shares of Harte Hanks Inc (NYSE:HHS) by 25.7% during the 2nd quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 584,100 shares of the business services provider’s stock after buying an additional 119,300 shares during the quarter. Harte Hanks makes up approximately 5.0% of Fondren Management LP’s investment portfolio, making the stock its 5th biggest holding. Fondren Management LP owned about 9.36% of Harte Hanks worth $6,484,000 as of its most recent SEC filing. 33.59% of the stock is currently owned by institutional investors and hedge funds.

Harte Hanks Company Profile

Harte Hanks, Inc provides various multi-channel marketing services in the United States and internationally. The company provides agency and digital services, including search engine management, display, digital analytics, Website development and design, digital strategy, social media, email, e-commerce, and interactive relationship management services; and database marketing and business-to-business lead generation solutions that offer insight and analytics, customer data integration, and marketing communications tools.

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