NEW YORK, NY – Search engine for vacation rentals HomeToGo has produced a guide to the best destinations for millennial travelers in America. The results show that mid-sized cities, often overshadowed by their larger neighbors, are more on-brand for millennial travelers, versus top destinations like Las Vegas or Orlando.
After polling 1,000 millennial travelers to discover what elements influence their decision-making when booking a trip, six main influencing factors emerged:
- Affordable airfares
- Availability of experiences
- Affordable food and drink
- Dynamic nightlife
- Affordable accommodation
With these key travel factors in mind, we examined more than 500 locations in the U.S. The final shortlist comprises 50 cities that are most-aligned with what millennial travelers seek. Florida, Michigan, and Texas each have three cities inside the top 20, with Miami placing first in this year’s ranking.“Millennials are the most travel-orientated generation in history. Living in an increasingly interconnected world, this age group are much more likely to take vacation days and spend disposable income on a trip than their predecessors,” said Head of Inbound Marketing, Joanna Booth. “We are excited to announce the findings of our research, and look forward to helping millennials discover their perfect accommodation in future.”
Key findings from this year’s ranking:
- The South is the best-represented US Census Region in this year’s ranking, with more than half (26) of the destinations located there.
- 15 of the top 50 are located in the West; 7 are located in the Midwest; just 2 are located in the Northeast.
- California is the most millennial-friendly state, with 8 cities making this year’s top 50. However, only 2 of these cities made the top 20.
- California performs strongly in the Instagrammability category (with 5 cities in the top 10) but poorly in the – Accommodation Affordability category (with 6 cities in the bottom 10).
- South Padre Island in Texas is the smallest town in this year’s ranking; notable larger absentees include San Jose, Washington D.C., and Boston.