YouTube DOWN: New server issues hit Google PlayStore and Dr…

Many online services are reportedly suffering server issues tonight, including YouTube being down alongside the likes of the Google PlayStore and Drive. “Videos aren’t loading, and they aren’t downloading with YouTube Red. Is this the crash of YouTube 2: electric boogaloo?” one user writes. It’s unclear what is causing tonight’s problems, however, there are several […]

Google testing YouTube movie trailer videos in ads on Googl…

The folks at SEMrush spotted a carousel of ads for new movie trailers showing in Google search on Thursday. What is it? The ad unit — labeled with an “Ads” icon — features movie trailers hosted on YouTube in a carousel. The ads each include a thumbnail image from the trailer with the video length […]

[Update: Back online] It’s not just you, YouTube and other …

Google’s services are ubiquitous enough that it’s pretty noteworthy when they go down. Tonight, it seems multiple services are suffering an outage, including YouTube, and a quick search on Twitter reveals that it’s a fairly widespread problem. Update: After an agonizing two hours, YouTube servers and Play Store transactions are simultaneously beginning to recover. The […]

YouTube now counts ‘engagement’ for YouTube for action ads …

YouTube announced it is changing the attribution criteria for TrueView for action video ads. TrueView for action ads are designed for performance advertisers and feature call-to-action banners at the base of the video ads. What’s changing? There are two key attribution points that are changing: YouTube will now count an ‘Engagement’ whenever a user clicks […]

Google Introduces New Ways for YouTube Advertisers to Make …

Google has introduced new capabilities for YouTube ads that will help advertisers drive more conversions. The new features combine the creative solutions offered by YouTube with the machine learning and measurement solutions offered by Google Ads. Ad Extensions YouTube advertisers will soon be able to drive more conversions with a wider variety of video ad […]

YouTube will now show you more ads based on your search hab…

Google needs to grow beyond its core search business and give advertisers more services and opportunities as competitors like Amazon capture a bigger share of ad dollars. According to eMarketer, 83 percent of Google’s U.S. and worldwide ad revenue for comes from search-based advertising. “The advertising ecosystem has always been incredibly competitive,” Levy said. “The […]