As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans: common sense. It’s common knowledge that putting the same content on multiple pages produces duplicate content. But what if you create pages about similar things, with differences that matter? Algorithms flag them as duplicates, though humans […]
Want another sign of Googleâs power over the web? According to a State of Local SEO report by Moz Inc., almost two out of three local business owners say their standing in Google search results are essentially their companyâs home page. If thatâs true â and all relevant reports seem to indicate that it is […]
Attracting prospects to your website should be a simple matter of buying the right search terms and waiting for the traffic to roll in. But when your site carries more than 65,000 pages, your audiences includes groups that have both varying and overlapping needs, and your core target can take years to convert, a more […]
Most people who build a website are looking to attract visitors, but achieving that simple objective can be challenging. As the majority of surfers use search engines to locate websites, how your site interacts with Google, Yahoo, Bing and others is critical for success. Success in this relationship will see your site listed higher in the page rankings, and […]
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