Attracting prospects to your website should be a simple matter of buying the right search terms and waiting for the traffic to roll in. But when your site carries more than 65,000 pages, your audiences includes groups that have both varying and overlapping needs, and your core target can take years to convert, a more […]
Most people who build a website are looking to attract visitors, but achieving that simple objective can be challenging. As the majority of surfers use search engines to locate websites, how your site interacts with Google, Yahoo, Bing and others is critical for success. Success in this relationship will see your site listed higher in the page rankings, and […]
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Executive Summary In July 2016, the eCommerce team at Vineyard Vines set out to find a solution to help them keep pace with their dynamic customer base and stay true to their principles of authentic, relevant, and personalized communications. They engaged an automated marketing platform that correlates customer behaviors and their interactions with the retailer’s […]
Editor’s note: The following is a guest post from Andreas Reiffen, CEO of Crealytics. Measured in advertising dollars, Google’s pay-per-click search advertising model is still the unmitigated leader in monetizing purchase intent. Google’s market share in overall search is somewhere near 85% in the U.S. and 91% in Europe — enough to warrant regulatory oversight for […]