Hotel? Indians will say Trivago only till it delivers the b…

Hotel? Indians will say Trivago only till it delivers the best comparisons. – ET Prime [[/invite.invited]] Digital economy Trivago’s quirky ads have captured interest, but the real test in the metasearch business is to keep up brand visibility, inventory, and traffic. Abhinav Kumar, Trivago’s country development head for India; courtesy of Trivago “Kya aapne kabhi […]

Ad Spending Cuts Help Trivago Return to Profitability – Ski…

The management of Trivago predicted earlier this year that the hotel and alternative accommodations listings company would reverse past poor performance by the second half of the year. The forecast came true Wednesday as it reported a return to profitability in its third-quarter earnings. Germany-based Trivago achieved profitability by scaling back on marketing spending, which devours […]

Trivago Spins Alternative Accommodations as Its Ace in the …

Hotel-search site Trivago said earlier this year it expects to post a loss of $30 million to $60 million in 2018, and its formerly largest client, Booking Holdings, dramatically reduced its advertising spend in the platform during the first quarter. Yet, with its stock trading at less than $5 per share, Trivago CFO Axel Hefer […]