Google is Testing a Way to Add All of a Site’s Subdomains t…

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, “http://www.searchenginejournal.com/” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ‘‘; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ‘ ADVERTISEMENT ‘ […]

Google testing YouTube movie trailer videos in ads on Googl…

The folks at SEMrush spotted a carousel of ads for new movie trailers showing in Google search on Thursday. What is it? The ad unit — labeled with an “Ads” icon — features movie trailers hosted on YouTube in a carousel. The ads each include a thumbnail image from the trailer with the video length […]

When your ad testing strategy is just plain wrong

It’s a truism you often see repeated here at Search Engine Land and at industry conferences: You need to test, test and test your ads and creative so that you can run with your winners and cull your losers, thereby increasing ROAS and ROI. All successful advertisers follow this dictum, and often tout the stellar […]

SearchCap: Google recipe clipboards, ad testing and negativ…

SearchCap: Google recipe clipboards, ad testing and negative SEO  Search Engine Land Full coverage Cludo Reports Related Posts:Recipe Site Structured Data Update by GoogleHow to recover from a negative SEO attack – Part 5What negative SEO is and is not

Google Search is testing a mobile scroll overlay featuring …

Google recently revealed new Search features that mark, in its words, a “fundamental transformation” in the way users look for and find content on the web. The updates all focus on a shift towards more tailored, personalized results. One major addition is activity cards, which surface pages you’ve already visited related to your current search. […]

Google Testing Removal of WWW Subdomain from Search Results

Google really wants to get rid of the WWW subdomain. First we had Google removing WWW in the Chrome 69 address bar and now there is some test underway to remove it from search results as well. I was first alerted to this when one of BleepingComputer’s reporters noticed that the BleepingComputer domain was showing […]