Google’s Rich Results testing tool now supports code editin…

Google has updated its Rich Results Test tool to let webmasters edit the code and see how those edits impact their results results. Google announced this as part of the Chrome Developer Summit this morning. What are rich results? Rich results are search results that go beyond the standard blue link, they may include a […]

A New Type of DNA Testing Is Entering Crime Investigations

In April, a citizen scientist named Barbara Rae-Venter used a little-known genealogy website called GEDMatch to help investigators find a man they’d been looking for for nearly 40 years: The Golden State Killer. In the months since, law enforcement agencies across the country have flocked to the technique, arresting a flurry of more than 20 […]

Google testing a Site Kit for WordPress with Search Console…

Google this month launched the beta of a Site Kit (plugin) for WordPress. Site Kit by Google is a free and open-source plugin that will bring together insights from Google products for WordPress sites. Site Kit by Google integrates Search Console, Analytics, Adsense, and Page Speed Insights. Mariya Moeva, Product Manager at Google, says publishers with […]

Google is Testing a Way to Add All of a Site’s Subdomains t…

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, “http://www.searchenginejournal.com/” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ‘‘; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ‘ ADVERTISEMENT ‘ […]

Google testing YouTube movie trailer videos in ads on Googl…

The folks at SEMrush spotted a carousel of ads for new movie trailers showing in Google search on Thursday. What is it? The ad unit — labeled with an “Ads” icon — features movie trailers hosted on YouTube in a carousel. The ads each include a thumbnail image from the trailer with the video length […]

When your ad testing strategy is just plain wrong

It’s a truism you often see repeated here at Search Engine Land and at industry conferences: You need to test, test and test your ads and creative so that you can run with your winners and cull your losers, thereby increasing ROAS and ROI. All successful advertisers follow this dictum, and often tout the stellar […]