SEOs on Google e-commerce category recommendation: ‘I’ll st…

E-commerce SEOs often place relevant content about a category in the footer of their e-commerce category pages, hoping it will help the page rank in search. But Google’s John Mueller recently suggested in a webmaster hangout that this isn’t a good idea. He said “I’d try to stick to really informative content and put that […]

Google’s Gary Illyes Urges SEOs to Stick to the Basics

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, “http://www.searchenginejournal.com/” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ‘‘; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ‘ ADVERTISEMENT ‘ […]

SEOs noticing ranking volatility in Google’s search results

Over the past several days, the SEO community has taken notice of more-than-normal ranking fluctuations and volatility in the Google search results. While it is not uncommon for Google to have volatility in the search results from day-to-day or hour-to-hour, what is less common is to see an increase in complaints from within the SEO […]

The SEO’s Guide to Google Quality Raters

FirmBee / Pixabay Everyone talks about the Google algorithm automatically ranking web pages into search results based on multiple pieces of information. There’s no way humans could search and order billions of results per second to give us what we are looking for. But, Google does use an army of humans to help it review […]

Google’s Mueller spent New Year’s helping SEOs tackle hacke…

John Mueller, a Google webmaster trends analyst, spent a portion of his New Years break responding to concerns and questions around Google search related issues. Here’s what kept him occupied. Slow server leads to crawling and indexing issues. In one help thread, John Mueller helped a webmaster who received Google Search Console errors. John was able […]

Google Advises SEOs on How to Implement Lazy Loading Correc…

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, “http://www.searchenginejournal.com/” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ‘‘; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ‘ ADVERTISEMENT ‘ […]