Google Creates Policies To Rid Play Store Of Fake Reviews 1…

As Google tries to keep the Play Store ratings free from fake reviews, the company has set up processes to keep content truthful. Reviews have become an important tool in helping to decide the apps to install. Fake and misleading reviews can erode the trust in the brand, its app and the rating system. Fake […]

Do men and women value online reviews differently?

If you’ve read any of my pieces before, you’ll know that I’m an avid advocate for reputation management and the power of online reviews for local businesses. Today, I’m not here to bang that particular drum but to take a deeper look into how gender can play a role in consumers’ behaviors around online reviews. […]

How to get Online Google Reviews

Generating more Google reviews is key for your business. It increases the visibility and organic traffic whether that’s from new or old customers. Having good reviews can bring a lot of potential new buyers because they trust reviews and feedback given by strangers on the internet. Popular platforms like Facebook, Google, and yelp are known […]

Google local reviews study shows 74% of businesses have at …

BrightLocal released a study on reviews within Google local and Google maps. It looked at over 93,000 business reviews in Google and produced the findings around how many businesses have reviews, the average star ratings across businesses, their rankings in Google local and more. Who gets reviews and what are the types of reviews given? […]

Ready to Get Off Facebook? Reason Reviews 5 Alternative Soc…

Zoaarts11/Dreamstime.com Facebook/Minds.com Wikimedia Commons Google Play Store Wikipedia Bennymarty/Dreamstime.comFacebook can’t seem to do anything right. The social media giant has been the subject of countless negative headlines since the 2016 presidential election and the proliferation of “fake news.” With November’s midterms rapidly approaching, Facebook has taken steps to course-correct. Earlier this month, for instance, Facebook […]

How the hospitality industry should approach online reviews…

We all know that when it comes to search engine optimization (SEO), every industry has its quirks but the restaurant and hospitality industry are very much their own beast. Potential customers can get almost everything they need to make a purchase decision from Google Maps, Google Reviews, Yelp and other review sites like TripAdvisor for […]