Facebook Adjusts Algorithm to Reduce the Reach of Clickbait…

Facebook is taking steps to reduce the reach of sensationalist and provocative content. In other words, Facebook’s news feed algorithm will be demoting what’s commonly referred to as clickbait. This was announced in a blog post written by Mark Zuckerberg in which he details the ways Facebook will be dealing with problematic content going forward. […]

6 Technical SEO Mistakes That Can Reduce Traffic to Your We…

Can you stand upright without the backbone? No, you can’t. In fact, nobody can do it. Well, the technical SEO holds the same importance for your website as the backbone does for your body. Without optimizing your website technically, you cannot achieve your web traffic objective. Everything will fall apart. In today’s post, I’m going […]

How to Reduce Search Ad CPA and Boost Conversions

Search engine marketing, specifically paid search, can be the fastest way to generate leads with a positive ROI. The challenge, however, is doing so with a healthy cost per acquisition (CPA). Indeed, there’s no point in running search ads if they’re not profitable. We recently conducted a study of 30,000 paid accounts to see what […]

20 Proven Tactics That Will Reduce Your High Website Bounce…

Bounce rate can be one of the more mysterious metrics when it comes to measuring digital marketing efforts. It is generally analyzed in order to provide insight into how a site’s overall user experience is. Google defines bounce rate as: “The percentage of single-page visits (i.e., visits in which the person left your site from […]