From the editor: Adventures in Search Engine Optimization |…

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Six Essential Tips For Voice Search Optimization

As a fast-growing channel for brand discovery, I believe voice is going to play an indispensable role in driving future marketing success. Disruptive in more ways than one, voice is redefining the meaning of “mobile,” which is no longer the exclusive domain of smartphones and tablets. Just think of all the devices you now use […]

What is SEO? Search Engine Optimization (SEO)

Search engine Optimization (SEO) includes all the measures that are used to make Web pages appear on the results pages of search engines in higher places. Search engine optimization takes into account how web crawlers of various search engines search websites, their contents read and processed, the criteria according to which they are evaluated and […]

Why Do We Need Voice Search Optimization?

Voice search optimization is a huge source of potential traffic that not all businesses are aware of October 18, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own.   When it comes to your Search Engine Optimization (SEO) strategy, you need to be willing to do two major things: put effective research into […]

Facebook Introduces User Retention Optimization for App Ins…

Facebook has introduced new ways for mobile app advertisers to target users who are most likely to stay engaged. User retention optimization can now be used in conjunction with app install ad campaigns. Advertisers will have the option to optimize for returns on day 2 or day 7 after installing an app in order to […]

Facebook Targets Social Media Optimization Spam

Facebook announced a crackdown on spam characterized by “coordinated inauthentic behavior.” The spammers avoided detection by using engaging content. The content itself was not spammy. Thus, Facebook changed tactics by using behavior signals to identify the spammers. What Kind of Spam is Facebook Targeting? Facebook is targeting a kind of spam that uses knowledge of […]