Making your website – and your business – “mobile first”.

Many forward-thinking organisations have now moved from “mobile first” as a digital design principle, to “mobile first” as a way of doing business. This trend is driven by consumer behaviour: almost 80% of traffic to the Three website, for example, is from mobiles. 72% of SMEs in Ireland have a website and three quarters are […]

Mobile Search Is Evolving—Is Your Business Keeping Up With …

Organic traffic will always be of the utmost importance to businesses and brands across the globe. With mobile usage on the rise and mobile-first indexing now in effect with Google, focusing your time and efforts on securing top mobile search rankings is more important than ever before. As we all know, we are simply playing […]

The revamping of AMP: Renew your commitment to mobile

Google’s commitment to the mobile consumer user experience has proven unrelenting; today, brands that fail to prioritize mobile are missing out on multiple opportunities. Back in the summer of 2016, Google shared with us that 40% of consumers were leaving pages that took any longer than 3 seconds to load. This obviously presented a huge […]

Google.com mobile home page no longer just a search box, no…

If you visit google.com, Google’s home page, on your mobile device, you will no longer just see a simple search box. You will now see the new “Google Discover” feed that Google announced a month ago. Google Discover is the new name for Google Feed and shows you topics and news items around items that […]

Mobile App Otimization Techniques That Work

With the latest developments in mobile connectivity, the number of people using mobile apps and the number of uses for smartphones is increasing every day. Other than through word of mouth and promotions, people mostly discover new mobile applications directly on app stores, specifically on Google Play and App Store. As a result, the need […]

Google Search is testing a mobile scroll overlay featuring …

Google recently revealed new Search features that mark, in its words, a “fundamental transformation” in the way users look for and find content on the web. The updates all focus on a shift towards more tailored, personalized results. One major addition is activity cards, which surface pages you’ve already visited related to your current search. […]