Google Introduces New Search Ad Position Metrics

Advertisers and agencies that rely on Google can now understand how search ads will perform better, based on where they appear on the search query page. Over the next several weeks, four metrics will be rolled out, two of which will help Google customers understand the effectiveness of results that the Absolute Top (see image […]

Google Ads intros new ad position metrics

Image: Google To help advertisers get a clearer understanding of where their ads are appearing in search results, Google Ads is going to be rolling out four new ad position metrics over the next several weeks. Why it matters. Average position has always been a bit of a fuzzy indicator of where your ads appear […]