Simon Poulton, Author at Marketing Land

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston × Attend MarTech – Click Here Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, […]

SEO and the Impact on Marketing

In the digital world, having words in an advertisement that serve as sort of a billboard is critical to marketing with impact. This is search engine optimization. When a word is used on a website, it gathers with it a myriad of different meanings. This is how search engine optimization affects marketing and e-commerce as […]

What Monash did to win in search engine marketing

Attracting prospects to your website should be a simple matter of buying the right search terms and waiting for the traffic to roll in. But when your site carries more than 65,000 pages, your audiences includes groups that have both varying and overlapping needs, and your core target can take years to convert, a more […]

Marketing Your Law Firm – Legal Marketing in the Digital Ag…

Thursday, November 8, 2018 Now, more than ever, it has become essential for an attorney or law firm(s) to have an online presence. Below, we provide the 10 best tips to help with marketing for attorney websites. 1. Build Your Brand As an attorney, you are your personal brand. One of the most forgotten parts […]

The Philosophy and Theory of Marketing

Image credit: My Life Graphic/Shutterstock Marketing has gone through many changes over the years, but the philosophy and basic theories largely remain the same. Marketing has gone through many changes over the years, but the philosophy and basic theories largely remain the same. Why? Because human nature is a constant, and the goal of marketing […]

Marketing Day: Pinterest’s new CMO, Facebook’s holiday pop-…

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston × Attend MarTech – Click Here Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, […]