Google Ads intros new ad position metrics

Image: Google To help advertisers get a clearer understanding of where their ads are appearing in search results, Google Ads is going to be rolling out four new ad position metrics over the next several weeks. Why it matters. Average position has always been a bit of a fuzzy indicator of where your ads appear […]

Google Ads intros new URL parameter options ahead of parall…

Google is two landing page URL parameter options in Google Ads (formerly AdWords) ahead of the parallel tracking deadline. There is a new field to add a “Final URL suffix,” which gets appended to the end of the final URL, and advertisers can now enter as many as eight custom parameters, up from just three. […]