Google Introduces New Search Ad Position Metrics

Advertisers and agencies that rely on Google can now understand how search ads will perform better, based on where they appear on the search query page. Over the next several weeks, four metrics will be rolled out, two of which will help Google customers understand the effectiveness of results that the Absolute Top (see image […]

Facebook Introduces Advanced Analytics: Measure Page Level …

Facebook is rolling out advanced analytics, giving page admins the ability to measure performance beyond post level. Page admins can now view more valuable events, such as actions people take on the page itself. This includes the number of page follows and unfollows, page likes and unlikes, and more. Facebook is also adding a new […]

Google Ads Introduces “New vs. Returning” Store Visits Segm…

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, “http://www.searchenginejournal.com/” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ‘‘; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ‘ ADVERTISEMENT ‘ […]

Facebook Introduces User Retention Optimization for App Ins…

Facebook has introduced new ways for mobile app advertisers to target users who are most likely to stay engaged. User retention optimization can now be used in conjunction with app install ad campaigns. Advertisers will have the option to optimize for returns on day 2 or day 7 after installing an app in order to […]

Facebook Introduces New Tool for Measuring Effectiveness of…

Facebook Introduces New Tool for Measuring Effectiveness of Facebook Ads  Search Engine Journal Full coverage Swiftype News Related Posts:What Advertising Options Does Google Offer?Why and How to Integrate Facebook and Paid Search…Clearing 2018 guide: How to find an alternative…

Google Introduces the .Page Domain Name Extension

‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker) __gaTracker(‘create’, ‘UA-1465708-12’, ‘auto’, ‘tkTracker’); __gaTracker(‘tkTracker.set’, ‘dimension1’, window.location.href ); __gaTracker(‘tkTracker.set’, ‘dimension2’, ‘web-development’ ); __gaTracker(‘tkTracker.set’, ‘contentGroup1’, ‘web-development’ ); __gaTracker(‘tkTracker.send’, ‘hitType’: ‘pageview’, ‘page’: cat_head_params.logo_url, ‘title’: cat_head_params.sponsor ); $(‘#scheader a’).click(function() __gaTracker( “tkTracker.send”,”event”, “Sponsored Category Click Var 1”, “web-development”, ( $(this).attr(‘href’) ) ); __gaTracker( […]