12 Ways The ‘Stories’ Format Could Shape The Future Of Cont…

Instagram Stories are now used by more than 400 million people each day. As such, it might come as no surprise that other platforms, like Facebook, have begun adopting this content format. But even Google has announced that it’s started to leverage stories in its search results. For example, if you do a mobile search […]

The role of AI in future warfare

To illustrate how artificial intelligence (AI) could affect the future battlefield, consider the following scenario based on a future book I am writing entitled The Senkaku Paradox: Risking Great Power War over Limited Stakes. The scenario, imagined to occur sometime between now and 2040, begins with a hypothesized Russian “green men” attack against a small […]

The Future of Sales with Mark Roberge: Part 1

What is the future of Sales? How do you align Marketing, Sales and Customer Success as a company grows? These are some of the topics we discussed recently with Mark Roberge.  Mark was the fourth employee at HubSpot and was its SVP of Global Sales and then CRO for 10 years. He is currently a […]

Driving into a Google-dependent future

The Google Maps app downloaded in Australia, with attendant Aussie-accented voice, was therefore a godsend. It made me wonder if we are all becoming too Google-dependent and hence utterly vulnerable if for any reason it fails. Driving around Sicily would have been a nightmare without Google Maps. She (and we called Google Maps “she” because […]

The future of negative SEO, Part 6

Welcome to the final installment of the Negative SEO series! Before we get started on this look into the possible future, it is important to note that –as with any prognostication — this article is going be heavily opinionated and will contain a fair amount of speculation. I base my expectations about the future of […]

‘Search’ for the future: Google brings AI, more visuals to …

Google unveiled changes Monday aimed at making the leading search engine more visual and intuitive to the point it can answer questions before being asked. Artificial intelligence and machine learning are core drivers of how Google will pursue its 20-year-old mission to organise the world’s information and make it […]