AI in content management supports tagging, search

As the market matures, AI in content management systems will improve the searchability and organization of enterprise content. Metadata, or tagging, is arguably one of the most powerful features in a CMS; it’s also an area that has the most room for AI capabilities. Tagging enables content managers to attribute meaning and context to […]

Google is Creating Featured Snippets from PDF Content

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, “” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ‘‘; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ‘ ADVERTISEMENT ‘ […]

Overlooked B2B content strategies that will skyrocket your …

According to a Demand Metric study, content marketing costs 62 percent less than traditional marketing, while generating around three times as many leads for every dollar spent. But despite having so much potential for B2B business, many companies are hesitant about committing to a content marketing strategy. That’s because developing a blogging strategy that works […]

5 Ways Video Content Can Improve Your SEO

markusspiske / Pixabay If you wanted a single reason why it’s such a good idea to create video content for your business or brand, let it be this one: search engine optimization. Not only is SEO essentially the foundation of your entire online marketing presence, but it’s also proven to have a direct impact on […]

How To Create Content For Every Stage

When marketers craft a digital marketing campaign, they typically perform a crucial step: mapping out content for each stage of the marketing funnel. Simply put, a marketing funnel is a series of steps a person takes in his or her journey towards becoming a customer. Think of the last time you bought a product or […]

Using Digital Analytics To Strengthen Your Content

In a recent white paper we created about health care data, we borrowed from Dr. Seuss: “Data here, data there, data going everywhere. Near and far, far or near, data going out my ear.” It’s pretty safe to say that statement is true for all industries today, especially marketing. The burning question is: “How are […]