YouTubers Are Fighting Algorithms to Make Good Content for …

Image: Screenshots from Tea Time With Tayla, Brain Candy TV, and Patty Shukla Kids TV. Last month, news feeds were saturated with distressing headlines about Momo. On a basic level, Momo is a pale, monstrous face who told kids to commit acts of self-harm in the middle of a few YouTube videos that targeted children, […]

Easy Ways to Optimize Your Content for Google Search

When it comes to getting your brand and content in front of the right people, you’ve got a bunch of different options. You can pay to promote it via digital ads. You can share it on social media. You can build an email list and send regular newsletters. And you should be doing all of […]

Amp Up Your Event Content Strategy

Throughout the year, industry leaders and innovators come together at major events and conferences to share insights and learn more about the future of their space. While it’s always valuable to have some of your team members on the ground to discuss your brand and offerings at these important industry events, a successful, comprehensive marketing […]

It’s All About Good Content

PHOTO: 青 晨 One thing never fails to surprise me whenever I work on implementing intranet or enterprise search in a large organization: a lot of people think search engines are some kind of magic, and believe they should be able to find their content “just like Google.” My good friend and CMSWire contributor Martin […]

New Google Featured Snippets Combine Content From Multiple …

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, “http://www.searchenginejournal.com/” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ‘‘; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ‘ ADVERTISEMENT ‘ […]

Google: Syndicated Content May Outrank the Original Source

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, “http://www.searchenginejournal.com/” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ‘‘; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ‘ ADVERTISEMENT ‘ […]