How to Choose the Right Guest Speaker for Your Event

Male speaking in front of a group.Getty Choosing a guest speaker for your event is of vital importance because it makes or breaks the success of your conference. Your keynote guest speaker will create value for you by increasing the buzz you’ll need when building your advertising campaign. The entire tone surrounding your event is […]

How to Choose WordPress Plugins

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, “http://www.searchenginejournal.com/” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ‘‘; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ‘ ADVERTISEMENT ‘ […]

How to Choose Topics for an SEO Cluster Strategy

Topic clusters are a strategy for search engine optimization and content marketing. The approach — organizing a site’s content around topics and subtopics — can be effective if you choose the right clusters. “Years ago, people posed fragmented keyword queries to search engines to find answers to their questions. Nowadays, most are comfortable posing complex […]

How to choose a domain name for your website

Domain names are something of a first impression on the web. Because the domain is often the very first thing that any browsing customer encounters, it needs to send the right message, and an appropriately professional vibe.  Therefore getting it right from the outset is very important – indeed it’s possibly one of the most critical choices to make when it […]

How to choose the best content format for link building

One of my previous posts talked about how different elements can affect the success of your link-building campaign; I only touched on the subject of content formatting. So today, I want to go into more detail on the common types of content formats used in link building and look at the pros and cons of […]

How Google and Bing choose news stories for search 

Although both search engines use algorithms that are largely a black box to outsiders, their own descriptions of how they rank news are largely the same. Both determine which stories to feature based on their judgement of a source’s relevance and authority, though Bing also weighs “readability” and “originality” into its rankings. Here’s how the […]