Plastic Backlash a Boon for Alternative Straw Businesses

(Photo Credit: Aardvark Straws) Consumer pressure on corporations to phase out single-use plastic straws has produced increased demand for reusable or compostable products. Businesses that make an alternative straw out of paper, silicone, glass, and metal report being inundated with orders. The drumbeat of corporations announcing plans to ditch plastic straws and stirrers hasn’t slowed. […]

Google local reviews study shows 74% of businesses have at …

BrightLocal released a study on reviews within Google local and Google maps. It looked at over 93,000 business reviews in Google and produced the findings around how many businesses have reviews, the average star ratings across businesses, their rankings in Google local and more. Who gets reviews and what are the types of reviews given? […]

Google Maps ‘Follow’ button gives businesses a new way to c…

Companies can now have a business listing in Google Maps three months prior to their open date. Google Maps is adding a “Follow” button to business listings that, when clicked, will send updates from the business to the user’s “For You” tab. New businesses will also have the ability to have their business listed via […]

Small businesses more likely to shift ad budgets from searc…

Amazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the e-commerce platform. A survey of nearly 700 digital marketers conducted by Third Door Media, the parent company of Marketing Land, found that 80 percent of those currently advertising on the e-commerce platform plan to […]

Google makes it easier to identify veteran-owned businesses

Google makes it easier to identify veteran-owned businesses  The American Genius Full coverage Site Search 360 Custom Site Search Related Posts:Google adds new ‘veteran-led’ attribute…What Are the Most Popular Searches?How Big Tech Will Swing the Midterms, Then Take Over…

Search Engine Marketing Tips for Small Businesses

If your business is to have any hope of competing with the established players in your market, you will need to develop an effective marketing strategy. Good marketing is about much more than simply throwing money at the problem; you need to think about how you can most efficiently use whatever budget you have to […]