Google’s Gary Illyes Urges SEOs to Stick to the Basics

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, “http://www.searchenginejournal.com/” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ‘‘; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ‘ ADVERTISEMENT ‘ […]

Back to Basics: Maximize your YouTube advertising

Advertisers are expected to spend just shy of $30 billion on online video this year – an increase of nearly 28 percent year-over-year, according to recent research. It is a whopping number that demonstrates the rapidly growing opportunity to reach target audiences through sight, sound and motion. Leading the pack when it comes to where […]

The Basics for Small Biz

PhotoMIX-Company / Pixabay To keep your company profitable and competitive, it is important to create a strong online presence. To accomplish this goal, a necessary tool is Google Adwords, a search marketing tool. Unless you’re an internet or marketing expert, this process may be confusing, which is why we are going to break down the […]

Link Building for Newbies: 10 Basics You Must Know

‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker) $(‘#scheader a’).click(function() __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “link-building”, ( $(this).attr(‘href’) ) ); ); } }); }); In the offline world, people, companies, and the traditional media act as backlinks, promoting and endorsing various services and products. The […]

PPC 101: A Complete Guide to Pay-Per-Click Marketing Basics

In PPC 101: A Complete Guide to Pay-Per-Click Marketing Basics, you’ll learn: The definition of pay-per-click advertising and how paid search marketing works today. Why PPC is beneficial to advertisers and how to develop a solid PPC strategy for success. How different advertising platforms operate and the types of ad formats you can use. The […]

The basics of working with Amazon Marketing Services

The basics of working with Amazon Marketing Services – Search Engine Land Thanks to Our Sponsor Algolia Trends Related Posts:Has Amazon ended its Google Shopping campaigns?PPC and the ‘other’ major search engineYour Guide to SEO Success Factors in 2018