Google testing YouTube movie trailer videos in ads on Googl…

The folks at SEMrush spotted a carousel of ads for new movie trailers showing in Google search on Thursday. What is it? The ad unit — labeled with an “Ads” icon — features movie trailers hosted on YouTube in a carousel. The ads each include a thumbnail image from the trailer with the video length […]

Google Chrome to remove ads from abusive sites

Home > News > Cybercrime Google announced it will be adding new features to Chrome 71, starting in December 2018, which will remove ads from sites with persistent abusive experiences. Site owners are free to use the Abusive Experiences Report in the Google Search Console to see if their sites contains any of these abusive […]

Travel giant Booking spent $1 billion on Google ads in the …

Online travel giant Booking Holdings spent upwards of $1 billion on Google ads in the past quarter, according to its earnings report and analyst estimates. Booking, which owns Europe’s Booking.com and U.S. businesses including Priceline and Kayak, said on Monday that it shelled out $1.3 billion on “performance marketing” in the quarter, up from $1.2 […]

Democrats translate Election Day ads into Spanish based on …

After Priorities USA, a Democratic-aligned super PAC, saw that “Dónde Votar” (“where to vote”) is the top Google search trend in the U.S. today, it translated its voter mobilization ads to Spanish in Arizona and Florida. Why it matters: Even though people were searching for “where to vote” in Spanish, Google was providing them with […]

Google Ads intros new ad position metrics

Image: Google To help advertisers get a clearer understanding of where their ads are appearing in search results, Google Ads is going to be rolling out four new ad position metrics over the next several weeks. Why it matters. Average position has always been a bit of a fuzzy indicator of where your ads appear […]

Google Ads Introduces “New vs. Returning” Store Visits Segm…

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, “http://www.searchenginejournal.com/” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ‘‘; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ‘ ADVERTISEMENT ‘ […]