SearchCap: Survey for agencies, Cortana app update, Bing Ad…

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Lawmakers propose bill on taxing Google, Amazon on ad, clou…

Global information and communication technology companies such as Google, Facebook and Amazon may soon be required to pay value-added tax on a wider range of their earnings in South Korea, as lawmakers have introduced a new bill to bring changes on this end. Led by Rep. Park Sun-sook of the minor opposition Bareunmirae Party, a […]

TripAdvisor Reduces Google Search, TV Ad Spend In Q3 2018 1…

TripAdvisor reported $458 million in revenue for the third quarter of 2018, with the hotel segment declining 2% from the year-ago quarter. The company said earnings were boosted by its growing non-hotel business, such as restaurants and vacation rentals.  The decline in advertising dollars spent on Google and on television advertising may have helped to […]

Google Introduces New Search Ad Position Metrics

Advertisers and agencies that rely on Google can now understand how search ads will perform better, based on where they appear on the search query page. Over the next several weeks, four metrics will be rolled out, two of which will help Google customers understand the effectiveness of results that the Absolute Top (see image […]

Google: Here’s how our Chrome ad blocker is killing off pir…

Google has released its 2018 report detailing its latest efforts to combat piracy amid ongoing pressure from copyright owners and lawmakers to do more. The report details Google’s anti-piracy measures, including demoting sites in search results, and removing pages after a valid takedown request. But Google also uses the report to make its case against […]

Google Ads intros new ad position metrics

Image: Google To help advertisers get a clearer understanding of where their ads are appearing in search results, Google Ads is going to be rolling out four new ad position metrics over the next several weeks. Why it matters. Average position has always been a bit of a fuzzy indicator of where your ads appear […]