Adtaxi holds Lorain presentation to raise awareness of curr…

Adtaxi holds Lorain presentation to raise awareness of current digital marketing landscape  The Morning Journal Full coverage Site Search 360 Custom Site Search Related Posts:In pictures: How the Thailand cave rescue unfoldedGoogle: An A to Z of search resultsTop 10 LinkedIn Groups For Marketing Technology…

What Monash did to win in search engine marketing

Attracting prospects to your website should be a simple matter of buying the right search terms and waiting for the traffic to roll in. But when your site carries more than 65,000 pages, your audiences includes groups that have both varying and overlapping needs, and your core target can take years to convert, a more […]

WDTAM: What does that acronym mean? | 2018-11-08

    If you’re like me, you open your inbox each morning to at least 5-10 cold emails from marketers, agencies, or software salesmen. You start reading and there they are — confusing buzzwords, cheesy platitudes lamenting how they “haven’t heard back from you”, and 5 confusing acronyms for every 1 verb. Normally in […]

Google Introduces New Search Ad Position Metrics

Advertisers and agencies that rely on Google can now understand how search ads will perform better, based on where they appear on the search query page. Over the next several weeks, four metrics will be rolled out, two of which will help Google customers understand the effectiveness of results that the Absolute Top (see image […]

How To Prepare Your Agency For AI And Machine Learning

Gone are the Mad Men days of high-margin retainers, scotch and sodas at lunch, and leaving at 5 p.m. We’ve all heard it before: Artificial intelligence (AI) and machine learning will eventually replace us. There is no denying that artificial intelligence is becoming increasingly prevalent in almost every industry, including advertising and marketing. It can […]

The Philosophy and Theory of Marketing

Image credit: My Life Graphic/Shutterstock Marketing has gone through many changes over the years, but the philosophy and basic theories largely remain the same. Marketing has gone through many changes over the years, but the philosophy and basic theories largely remain the same. Why? Because human nature is a constant, and the goal of marketing […]