Thieves of Experience: How Google and Facebook Corrupted Ca…

JANUARY 15, 2019 I. The Resurrection WE SOMETIMES FORGET that, at the turn of the century, Silicon Valley was in a funk, economic and psychic. The great dot-com bubble of the 1990s had imploded, destroying vast amounts of investment capital along with the savings of many Americans. Trophy startups like Pets.com, Webvan, and [email protected], avatars […]

Google Reveals How It Approaches SEO 01/14/2019

Search professionals often struggle with the nuances around search engine optimization. This week Google shared the thinking behind its experts’ efforts to optimize content on more than 7,000 managed websites. SEO is complex, agrees Sean O’Keefe, data scientist at Google. In a blog post published Thursday, he acknowledged that the company’s hundreds of product and […]

Baidu Is Helping Walmart Deliver Groceries in America — Th…

Walmart (NYSE:WMT) will soon be delivering groceries with autonomous vans powered by Baidu‘s (NASDAQ:BIDU) Apollo platform. Udelv, a California-based autonomous vehicle start-up, will deploy the vans for Walmart in a pilot program in Surprise, Arizona. Udelv currently provides driverless deliveries for grocers in Oklahoma City and the Bay Area city of San Mateo. It has completed […]

Instagram’s e-commerce bet to take on Amazon, Flipkart, Goo…

Apart from India, the company is expanding ‘Shopping on Instagram’ feature to 26 countries from existing 46 countries. Instagram is planning to compete against e-commerce biggies in India such as Amazon, and Flipkart even as Google too launched its shopping search feature last December. Facebook too had been testing the Indian e-commerce waters in the past. […]

Veni, vidi, Versace: Donatella’s next act

Inside 12 Via Gesù, the ornate Renaissance palazzo that houses the operations of the Versace fashion dynasty, preparations are under way for the label’s Autumn/Winter 2019 men’s show. Clothes are being edited into “looks” of acidic colours and rich patterns. Rich is a word often associated with Versace: prints, comprised of photographs of Versace shoes […]

Linking the Right Message to the Right Audience

FirmBee / Pixabay An End-to-End Approach Paid search gives advertisers the unique ability to send a large amount of qualified traffic to their web properties with just the flip of a switch. In the world of digital marketing, this is a powerful capability, but the speed with which paid search campaigns can be created can […]