With the rising influence of mobile, consumer experience is playing a critical role in mobile-commerce. Mobile sites have become important storefronts for brands, and customers’ buying decisions are determined by seamless search and purchase journeys on their devices. However, are Indian mobile websites equipped to handle consumer need? Do they offer coherent search and purchase paths? […]
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Twitter now offers a way for users to quickly toggle between latest tweets and top tweets. An update rolling out today on iOS adds a button to the top right-hand corner of the app while viewing the timeline. Just tap it to switch to a reverse-chronological feed, and tap it again to go back to […]
Instagram has rolled out a series of new features designed to form stronger connections with followers. These new features can be used with Instagram’s fastest-growing channels–stories and live videos. Countdowns in Stories Users can now add interactive countdown stickers to Instagram stories. Marketers can use this feature to countdown to an event, like a product […]
The term “digital marketing” was first coined back in 1990. Since that time, new tactics, strategies, tools, and approaches have been introduced, continually redefining the discipline.
While the “She-conomy” (她经济) in China has thrived, its counterpart, the “He-conomy” — or to be more specific, male consumer consumption — has also been growing, albeit quietly. Aiming to better understand this market, Taobao released a sweeping report summarizing male consumer purchases made on the retail platform in the 12 months ending November 30, […]